ALETIHAD CSR III
We live in a cosmopolitan country with more than 124 nationalities.
Each have their own rituals, ethnicity, social status and culture. Labeling is very common because we do not understand each and everyone’s background. We jump into judging people randomly. Indians are cheap, Pakistanis are slow, Lebanese are snobs, Filipinos are waiters, etc... Even when it comes to social status, divorcees are easy, special needs are a hurdle, etc,...
But labeling can damage someone’s self esteem and shatter their con dence for life.
Each have their own rituals, ethnicity, social status and culture. Labeling is very common because we do not understand each and everyone’s background. We jump into judging people randomly. Indians are cheap, Pakistanis are slow, Lebanese are snobs, Filipinos are waiters, etc... Even when it comes to social status, divorcees are easy, special needs are a hurdle, etc,...
But labeling can damage someone’s self esteem and shatter their con dence for life.
Client: Al Etihad
Agency: MullenLowe Dubai
Souliman Al Chair
Production & Directing: Mood Abdoh
